MARKETING

Why is Android Eating up Apple’s Market?

Although Android by Google and iOS by Apple enjoy a lion’s share of world market, yet Apple have had an edge over Android over the years. But a recent surge in the sale of Android based devices has created an alarming situation for Apple as Android is really eradicating iOS from world market. For instance in China, Android market share has staggeringly risen from just 33.6% to massive 68.4%. Inversely, Apple’s share lags behind even Symbian that enjoys 18% of the market.

Android eating up Apple
Android eating up Apple

Android VS Apple:

One of the biggest reasons in this gradual shift in fortunes is the introduction of Android 4.0 Ice Cream Sandwich. It provides everything to the users they want like multitasking, rich notifications and deep interactivity. There are many more reasons why Android is eating up Apple market share but some important facts have been discussed in the following lines.

Better User Interface:

Unlike iOS, Android presents much evolved and modern interface. The best feature of Android is the navigation buttons, which are absent in its competitor. Android phones consists of Back, multitasking and menu buttons, which makes navigation easy without hassling to search virtual buttons; whereas, iPhones have only one home button. Furthermore, Android is more customizable features where you can separate home page from application page. In iOS you only see a page full of applications and nothing more which makes interface little boring.

Easy to manage:

Android offers an easy way to manage your notifications, recent applications and browsing with the help of tabs. You can use a simple swipe of one finger to dismiss your recent applications and other things that is much more simple than iOS where you have to do it harder way.

Easy to Manage
Easy to Manage

Widgets are resizable:

This feature is exclusively the property of Android and Apple fails to present any matching substitute. The customizable home screen allows embedding the content of live application directly through various different widgets. You no longer need to launch application and can send email or flip calendars right from these widgets.

On the other hand, there is nothing more boring than iOS retina screens where you see a grid of icons page after page to launch an application.

Powerful voice input:

Android incorporates powerful voice input whereas voice input in iOS is rather weak and sluggish. Android consists of a robust voice input engine that makes voice streaming really sensational. The engine allows to record voice in real time and you can see what you are writing unlike iPhone where you have to wait after speaking is done to see the outcome. You can record sound for unlimited period of time and in any language you want in Android 4.0. Apple iOS might still be excellent for voice recording as it allows searching from web directly but unfortunately it is suitable for only entertainment purposes. The main reason behind this is that it is still based on vanquished beta form which lacks many important features.

Social Networking:

Android totally dominates Apple in this field of effective networking as well. Android facilitates almost all community sites in its latest version like Facebook and twitter. You feel yourself as a part of huge social community whereas Apple has limited links to most of social sites, which obviously is not the best for promoting globalism.

Social Networking
Social Networking

Utility:

As far as utility is concerned Android is much superior to its counterpart. Android offers much more variety both in terms of hardware and software. IOS is limited only to Apple hardware and is very strict in this regard which has made its use somewhat limited.

Android is an open source and it is available to any mobile manufacturer to use it. That is why it is more popular among the people worldwide as they can use their favorite OS on their favorite brand.

Google experience:

Google is the most popular internet search and if you are a Google fan than it this is for you. Android provides the immaculate Google experience consisting of Gmail, Google maps and other Google products. Android is going to include Google chrome in near future which will make it a must for Google lovers. No iPhone or other Apple device provides that rich and interesting Google experience to the users.
Hence, Google has discovered a success formulae in the shape of Android. The latest Android version has considerably helped Google to counter the influence of Apple and they have actually managed to grab a major share of market.

 

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